Today, the average local eco-tourism guide in an emerging market receives only 9% of the sticker price you pay for a trip. As a company, our obsession is to bring the industries of adventure travel and ecotourism online by working with thousands of trip providers around the globe and ensuring they connect directly with their customers. Ultimately, we are hell-bent on ensuring local guides receive 90%, instead of 9% of the sticker the customer pays.
To use an analogy, Unreasonable Adventures is the “Open Table” for Adventure Travel and Eco-Tourism. 9 years ago, less than 1% of restaurants in North America had the ability to reserve a table on their website. Today, over 80% of restaurants do and over 90% of them are using Open Table’s System. When you look at the adventure travel market globally, it is where restaurants were 9 years ago (i.e. less than 1% of trip providers around the world have the ability to market and book their trips on their website). Our goal is to change that number to 50% within the next 5 years.